We’re raising the bar, not only for ourselves, but for the denim industry at large.

DL1961 is a family-owned brand, creating premium denim with sustainability at our core since 2008. Overseeing the entire process from fiber to finished garment, we pride ourselves on our leading fabric and sustainability technologies. Learn more about how we’re taking trash and turning it into your new favourite jeans, all our eco-friendly materials, and our commitment to social responsibility.

State-of-the-art dyeing and
weaving.

The yarns are woven into your favorite lifting, sculpting, comfortable
fabrics and dyed using only the highest quality Dystar Liquid Indigo
pigments to minimize harmful byproducts.