children's fashion

Dixie was founded in Florence at the end of the 1980s by Massimo Frosini and Giovanni Guastella.

With the constant desire to grow and conquer new market shares, in 2014 the Chairman and CEO of the Imperial Group, Mr. Aere, bought 60% of the brand’s shares. Dixie is the most loved and chosen brand in the world for its bold, retro-inspired pieces for the authentic, unconventional, feminine and refined woman.

The collections, designed and produced exclusively in Made in Italy, draw their creative strength from the in-house design office and the “See Now Buy Now” production model. The range of Dixie products is constantly evolving: ready-to-wear, accessories and also jewellery, always at the forefront of new trends.

Head office

Dixie’s design and production headquarters are located in Signa, in the province of Florence.
The Italian location of the production plants makes the creation and distribution process even faster, allowing the brand to produce new products on a weekly basis.

From prototype to product, it takes only 10 days. A sober and welcoming space made of glass,
A sober and welcoming space made of glass, wood and white pvc is developed on two floors, which are, respectively, the headquarters of the administration and the stylistic heart of the new collections.

The Branding and Communications department is located at the Funo di Argelato headquarters in Bologna, alongside the Imperial S.p.A. group’s web department.